Graphic Design

Logo Design
Your company's logo is possibly the single most important thing about your company's identity. There's nothing more powerful yet succinct that explains to your customers what your business is all about. Our crew has spent years studying the science of color theory and impact of color upon human emotions. There are colors that invoke feelings of comfort, warmth, and excitement. Other colors suggest power, wealth, peace, and youthfulness. Our designers will work with you and help create a logo that not only summarizes your business, but also uses our knowledge of color theory to invoke your customers' emotions and help your business grow.

DVD Art Direction
Danny Farmer/Judy Aycock Basics logo Designing covers for DVDs presents an interesting challenge. It requires the same innovative spark of website design while requiring the precision and attention to detail of print design. Our team has provided art direction for two of the hottest selling retriever training videos and we can do the same for yours. We're not limited to just the external covers and DVD faces either. Our crew has produced television graphics for numerous shows and commercials that aired on local network affiliates and major broadcast networks like ESPN and Versus.

Business Card Design
We've all seen business cards; but, how often have you thought of the many uses of your card. It's a small print ad, a mini-address book, a handheld rolodex, and even a notepad. Next to your logo, your business card is the most important publication your company has. If your customers can't find your information quickly, they're likely to become someone else's customer. We've studied every business card we've received and and by avoiding the typical mistakes we've seen, using sound design principles, and by responding to basic human nature, we will unleash the hidden power of your business cards.

Catalog Design
Rich-N-Tone Catalog Ad Catalogs are an invaluable marketing tool and their design is not something to be taken lightly. There's no other form of print design where the size and whitespace matter as much. With the limited amount of space on a page, every square inch should be used for generating a sale and whitespace does not. However, not having enough whitespace can make your pages seem busy and unappealing and even less likely to generate a sale. With our experience in design layouts for some of the largest waterfowl suppliers in the country, we've become well-versed in balancing your content and whitespace to make your catalog pages visually-appealing and commercially successful.

General Print Design
Ad sizes, trim sizes, full-bleeds got you blue? After years of producing ads for statewide and nationwide newspapers and magazines, our crew can navigate through the most difficult project requirements and produce high-end brochures, mailers, and other advertisements that speak volumes about your company and get results. Our designers can work with local copy houses or commercial printing services to design your product in whatever size and style you want.

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